The Soccer Tournament set record attendance and viewership numbers after its six-day event the organization announced on Wednesday morning.
TST's late-May event in Cary, NC set a new attendance record this year with 57,942 fans watching in person from WakeMed Soccer Park. That's a 12% increase from last year.
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For the first time this year, three teams won a $1 million prize: Hernandez United in the men's bracket, Iowa Demon Hawks in the women's bracket, and Peluche Hawks FC in a mixed bracket.
A semifinal match on NBC was TST's most watched game of all-time, with an average audience of 433,000. On YouTube, TST says 1,036,207 million unique viewers watched matches. that's a 61.5% increase in views, and 37.4% increase in unique viewers from the 2025 tournament.
While the event is based in Cary, TST says there's an international appetite for the tournament as well. The championship game had 145,592 viewers outside of the USA on the organization's YouTube page.
TST will continue to be played at the WakeMed Soccer Park in Cary through 2029 as part of a $6.8 million grant from the state.