Outdoor amphitheater expands entertainment options at long-beleaguered Roanoke Rapids site

A once-doomed theatre is now at the heart of what is poised to be an entertainment district in Roanoke Rapids.
Posted 7/23/2025, 9:55:40 PM Updated 7/23/2025, 11:17:55 PM

REQUEST. THE COMPANY DID NOT

HAVE ANYONE AVAILABLE TO

COMMENT TODAY. ALL RIGHT.

IF YOU DRIVE UP I-NINETY-FIVE

APPROACHING THE VIRGINIA

BORDER, YOU CAN'T MISS IT.

THE WELDON MILLS, THE UTTER

FORMALLY, THE ROANOKE RAPIDS

THEATER. AND BEFORE THAT, THE

RANDY PARTON THEATER MORE ON

THIS PLACE IS PAST IN A MOMENT.

IT'S WILD. BUT RIGHT NOW, LET'S

FOCUS ON THE FUTURE AND

ENTERTAINMENT DISTRICT IN

AMPHITHEATER SHOPPING AND

RESTAURANTS. LYNYRD SKYNYRD IS

COMING NEXT MONTH. ONLY ON

WRAL, HEIDI KIRK TAKES US TO

ROANOKE RAPIDS TO THE ONCE DUE

TO DISTRICT MAKING A COMEBACK.

>> ONCE UPON A TIME, THIS WAS

THE DREAM FOR

THIS AREA DEVELOPMENT ON 350

ACRES FOR AN ENTERTAINMENT

DISTRICT AND AT THE HEART OF

IT, THIS AMPITHEATER AND THAT'S

FINALLY A DREAM THAT'S BECOMING

REALITY.

>> WE'RE WORKING HARD TO GET IT

DONE MORE.

>> THEY'RE CALLING IT THE

CAROLINA CROSSROADS AMPITHEATER

RIGHT OFF I-NINETY-FIVE BEHIND

THE WELDON MILLS THEATER.

BUT EVERYBODY'S BEEN PULLING

TOGETHER.

>> WORKING AS HARD AS THEY CAN

TO GET THIS GOING. BRUCE TYLER

IS ONE OF THE MASTERMINDS

BEHIND THIS. HE'S PART OF THE

TEAM AT CAROLINA CAPITAL GROUP.

TRANSFORMING A ONCE FAILED

VISION INTO A REALITY.

>> AT ITS HEART, THE THEATER,

THE COMMUNITY IS INVESTED SO

MUCH INTO THIS THEATER AND HAS

NOT HAD A BIG RETURN OUT OF IT.

NOW THAT RETURN IS HOPEFULLY ON

THE WAY THE THEATERS ALREADY

BRINGING IN BIG ACTS. AND NOW

THE AMPITHEATER HAS A LINEUP

WITH EVEN MORE. THE LONG-TERM

PLAN INCLUDES A WATER PARK,

A DISTILLERY AND EVEN MORE ON

THIS PROPERTY TO ITS DESIGNED

TO HAVE ENTERTAINMENT FOR

EVERYONE, DIFFERENT KINDS OF

ENTERTAINMENT. IT'S DESIGNED

TO BE A DESTINATION THAT WAS

ALWAYS THE PLAN AND WHY THE

CITY INVESTED MILLIONS HERE.

ONCE UPON A TIME. INTERESTING

ITS SUCCESS IN RANDY PARTON.

DOLLY PARTON'S BROTHER WHO WAS

EVENTUALLY OUSTED AND THE

THEATER'S SAT EMPTY FOR YEARS.

IT'S HIGH PRESSURE FOR THE TEAM

YEAR IN NOW, THE REASON WHY

THIS THEATER SO SPECIAL TO US

IS WE OWE IT TO THE COMMUNITY

TO TURN THIS INTO A THRIVING,

SUCCESSFUL OPERATION.

>> THAT WAY THEY CAN BE REPAID

FOR ALL OF THE INVESTMENT THAT

THEY MADE INTO THIS. THE 8 ARE

SITTING HIGH ON A HILL, A

REMINDER OF WHAT WAS IN WHAT'S

TO COME, HEIDI KIRK, WRAL,

NEWS, ROANOKE RAPIDS, THE

THEATER'S FIRST EVENT IS ON

AUGUST. 15TH.

>> LET'S TAKE A STEP BACK.

REMEMBER, THIS PLACE HAS A WILD

PAST. IT INVOLVES A FEDERAL

INVESTIGATION. A REVOLVING DOOR

OF OWNERSHIP AND THE LATE RANDY

PARTON. TO BETTER UNDERSTAND

THIS NEW CHAPTER FOR THE

THEATER. LET'S ANSWER THE

QUESTION. HOW DO WE GET HERE?

THE THEATER FIRST OPENED IN

2005 ROANOKE RAPIDS BORROWED

21 MILLION DOLLARS TO MAKE IT

HAPPEN. IT WAS CALLED THE RANDY

PARTON THEATER NAMED FOR DOLLY

PARTON IS LITTLE BROTHER.

YEAH. AND THEY HAVE A JOB AT

THE RANDY PARTON. SEE SO WHY

DID HE HELP JUMP-START THE

PROJECT AND PERFORM THERE TOO?

>> THE CITY PAID HIM A MILLION

DOLLARS A YEAR. PLUS A CAR AND

A HOUSE. BUT THINGS WENT SOUR

JUST 2 YEARS LATER IN 2007, THE

CITY BANNED RANDY PARTON FROM

THE THEATER. THEY CLAIM HE

SHOWED UP DRUNK FOR HIS

PERFORMANCE IS AN ACCUSATION

THAT HE DENIED BAIL. I GUESS WE

JUST GOT TO DO THAT THE PLACE.

BUT DO YOU THINK I'VE DONE

EVERYTHING THAT'S POSED TO DO?

I HAVE HONORED ALL NOT

AGREEMENTS AT ONE POINT FEDERAL

INVESTIGATORS GOT INVOLVED IN

THE END, THE CITY BOUGHT OUT

PARDONS, CONTRACT AND CHANGE

THE NAME TO ROANOKE RAPIDS

THEATER. I LOVE THIS STATE AND

I WILL DO EVERYTHING I CAN TO

SUPPORT THIS. PAY. A TOUGH

BUSINESS WASN'T GREAT FOR

YEARS. THERE WAS A REVOLVING

DOOR OF NEW MANAGEMENT FROM

NASHVILLE, CHICAGO, MYRTLE

BEACH AND MORE IN 2012, THE

COMPANY FROM ARKANSAS TOOK

OVER. THEY CHANGE THE NAME TO

THE ROYAL PALACE THEATER AND

TRIED TO PUT INTERNET

SWEEPSTAKES GAMES INTO THE

BUILDING. AND THERE WERE IN

JUST 5 GAMES WILL BE MORE

IMPORTANT THAN THE SHOWS.

WE'RE HERE TO OPERATE AT THE

8 OR DIDN'T WORK EITHER MORE

YEARS WENT BY MORE MANAGEMENT

CHANGES AND MORE UNPAID DEBT.

IT GOT SO BAD. THE CITY ASKED

FOR A 7 AND A HALF MILLION

DOLLAR BAILOUT FROM THE STATE.

THEY DIDN'T GET IT. THE THEATER

SAT EMPTY FOR 10 YEARS. THEN

IN 2023, THE THEATER SOLD TO A

COMPANY JUST 10 MINUTES DOWN

THE ROAD. WELDON MILLS

DISTILLERY, A NEW NAME, THE

WELDON MILLS THEATER AND A NEW

START. LYNYRD SKYNYRD TAKES THE

STAGE THIS FALL AND THAT'S HOW